All Entries Tagged With: "Wholesome Sweeteners"
Wholesome Sweeteners Project Non-GMO Verified
Think about the last time you were in a supermarket. Did you notice how shoppers studied the labels? Bet you were one of them, making an informed choice. Product labels tell consumers a lot: where the food comes from, who made it, what’s in it and how it’s produced.
Wholesome’s Flavored Blue Agaves Now Sweetening Canadian Market
Following initial success in the U.S. market, new flavors of Wholesome Sweeteners’ organic blue agave syrups also are selling well in Canada, where the company already enjoys strong brand recognition.
Wholesome Sweeteners “Goes Hollywood” – Again
You’ve got to look fast – in-between all of the action and suspense – but a Wholesome Sweeteners’ ad and logo appear for a few seconds in the new movie “Knight and Day.
Marriage of Brands: Celebrity Chefs and Wholesome Sweeteners
As growing numbers of chefs and restaurateurs embrace social responsibility, they’re integrating more organic, fair-trade Wholesome Sweeteners sugars, syrups and nectars into their recipes — both in their professional kitchens and at home.
Sweet or Spicy? What’s Your Flavor?
Answering consumers’ demand for more natural, organic sweetening products, Wholesome Sweeteners recently unveiled a new line of organic blue agave syrups in four flavors — cinnamon, maple, strawberry and vanilla.
Fair Trade Sugars: 2 million ways to make a difference
On January 31, 2010, Wholesome Sweeteners hit a milestone: The company has officially donated more than $2 million in Fair Trade Certified social premiums to sugar cane farmers and beekeepers in the developing world.
Searching for ‘The Next Great Young Chef’
As any parent knows, kids are more likely to eat something they’ve made with their own little hands. That’s one reason Wholesome Sweeteners is partnering with Kiwi magazine – a publication for “growing families the natural and organic way” – to run a contest called “The Next Great Young Chef.”
Wholesome Sweeteners Brand Builds Following
In today’s business-to-consumer world, brand values are everything. Companies that consistently offer consumers a product they enjoy and can believe in have the makings of a loyal customer base. That’s the secret ingredient in the growing following behind Wholesome Sweeteners’ products and its Sugar Club.
Wholesome’s Sweeter Tomorrow
More than 21,000 food industry members, including companies, retailers, journalists and entrepreneurs, explored and tasted their way through 1500 booths, including two new products from Wholesome Sweeteners, at the Natural Products Expo East/Organic Products Expo in Boston.
Fair Trade Means Fair Price
Next time you swirl a spoonful of sugar into your morning coffee, you might also be helping provide fresh water for a family in Paraguay. That’s the idea behind “Fair Trade,” an organized social movement and market-based approach that advocates the payment of a higher price to farmers and producers in developing countries.
Wal-Mart Tours New Imperial Sugar Packaging Plant
A recent tour by representatives of Wal-Mart to Imperial Sugar’s large refinery at Port Wentworth, Georgia, was the first customer visit to the reconstructed and modernized sugar packaging plant, located just north of Savannah.
Wholesome Sweeteners Sugar Tri Kidz Triathlon
More than 350 Sugar Land-area kids will begin the day Saturday, September 26 swimming, biking and running, with families and friends cheering them on along with Nigel Willerton, CEO of Wholesome Sweeteners and IronMan Tri-athlete.
Wholesome’s Chair Mark Cashin Steps Down, Not Out
An unabashed sports fan, Mark Cashin believes in teamwork as an essential ingredient for success. As CEO of Edward Billington & Son – Europe’s premier provider of natural and organic unrefined cane sugars – you might say teamwork is Cashin’s sweet spot, both in sports and business (pun intended).
Imperial Sugar Company Cultivates Strategic Growth
Many people – and you’re perhaps one of them – see sugar as a food ingredient or an everyday commodity. We tend to take sugar for granted.