RSSAll Entries Tagged With: "IFT"

Imperial Sugar’s Trade Show Strategy Leads to Success

Imperial Sugar’s Trade Show Strategy Leads to Success

Trade shows have become an important element of Imperial Sugar Company’s business strategy, providing an opportunity for it to increase visibility for its brands.

New Sweetener Creates Buzz at Trade Shows

New Sweetener Creates Buzz at Trade Shows

This fall members of Imperial Sugar Company’s sales and product development groups exhibited at several high profile food related trade shows around the country to promote steviacane™.

Cookies baked with SteviaCane were the hit of the IFT trade show in Chicago.

New Sweetener Passes Test at Food Expo

Talk about a high-profile taste test – the Institute of Food Technologists’ (IFT) food expo. It’s where prototype products are sampled by thousands of food experts who turn out for the annual event.