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Wholesome Sweeteners Surpasses Fair Trade $4 million Milestone

Wholesome Sweeteners Surpasses Fair Trade $4 million Milestone

Since 2005, Wholesome Sweeteners has paid more than $4 million in Fair Trade premiums to benefit farming and beekeeping cooperatives in the developing world.

Wholesome Sweeteners CEO Completes Ultra-Marathon

Wholesome Sweeteners CEO Completes Ultra-Marathon

Nigel Willerton, CEO of Wholesome Sweeteners, recently completed the Run Across Ethiopia (RAE), an ultra-marathon (250+ miles) designed to raise funds to build schools in Ethiopia’s Fair Trade coffee growing regions.

Kiwi’s “Moms Meet” Enjoy Wholesome Sweeteners

Kiwi’s “Moms Meet” Enjoy Wholesome Sweeteners

Wholesome Sweeteners partnered with Kiwi magazine’s Moms Meet program to sample several Fair Trade and Organic sweeteners.

Wholesome Sweeteners CEO to Run Across Ethiopia

Wholesome Sweeteners CEO to Run Across Ethiopia

This January, Wholesome Sweeteners CEO Nigel Willerton will be in Addis Ababa, Ethiopia for the Run Across Ethiopia, a 12-day ultra-marathon to benefit Fair Trade Certified coffee-growers’ children.

Sugar cane field being cut by hand.

Fair Trade Sugars: 2 million ways to make a difference

On January 31, 2010, Wholesome Sweeteners hit a milestone: The company has officially donated more than $2 million in Fair Trade Certified social premiums to sugar cane farmers and beekeepers in the developing world.

Fair Trade Means Fair Price

Fair Trade Means Fair Price

Next time you swirl a spoonful of sugar into your morning coffee, you might also be helping provide fresh water for a family in Paraguay. That’s the idea behind “Fair Trade,” an organized social movement and market-based approach that advocates the payment of a higher price to farmers and producers in developing countries.