New Products

Bringing Some Sweet Relief to Haiti
As people around the world continue to send aid to Haiti, in the wake of a 7.0 earthquake on January 12, Imperial Sugar Company is sending more than 5,000 pounds of what it does better than anyone: sugar.

The Sweet Success of Stevia
A year after stevia was approved by the U.S. Food and Drug Administration, a range of stevia-sweetened products are on their way to market. Overall sales are growing as a result: Market research firm Mintel expects stevia sales to jump from $21 million in 2008 to upward of $2 billion by the end of 2011.

Redi-Measure: Always Soft, Always Sweet
Work-saving appliances and pre-packaged ingredients are just a few of the conveniences that bakers appreciate when they’re whipping up something delicious in the kitchen. That’s why Redi-Measure™ brown sugar pouches have been such a hit since their introduction last November.

Culinary Adventures with Wholesome Sweeteners
Chefs A’ Field, an award-winning PBS television cooking series, offers viewers the personal stories of farmers, fishermen, foragers and chefs, from the perspective of environment, community and sustainability.

Wholesome’s Sweeter Tomorrow
More than 21,000 food industry members, including companies, retailers, journalists and entrepreneurs, explored and tasted their way through 1500 booths, including two new products from Wholesome Sweeteners, at the Natural Products Expo East/Organic Products Expo in Boston.

Icing on the Cake – It’s a Snap!
Set to debut in HEB and Bi-Lo grocery stores this Fall, Imperial Sugar’s new line of Baker’s Supreme Premium Frosting Mixes are designed to help home bakers bring that perfect finishing touch to their baked treats.

Years Ahead of the Trend to Trade Fair
Corporate social responsibility is a banner more and more companies fly these days. It’s popular to say and looks good in slick magazines and promotions. But, how many companies actually live corporate social responsibility when producing their products?