Customers
Imperial Sugar Takes R&D to Customers
Developing new products and services that make for strong connections with customers is key to any company’s growth. That especially holds true for those doing business in a commodity-based category, such as sugar.
How to Meet 100 Clients in Three Days
When Jim Evans of Imperial Sugar Company needs to meet with his 200-plus foodservice distributor customers, he has a choice to make. Does he rack up the expenses and travel days that are needed to crisscross the country to visit each customer?
Houston Celebs Promote Imperial Frosting
Just before Christmas, local celebrities mixed it up with customers at the River Park HEB grocery store in Sugar Land, Texas. They were whipping up batches of Baker’s Supreme all-natural premium frosting mix recently launched by Imperial Sugar.
Homemade Frosting Never Tasted So Good
Initial feedback from consumers says Baker’s Supreme – an all-natural premium frosting mix – is a hit. That’s the consensus after Imperial Sugar Company partnered with two grocery store chains to market test the new product.
Convenience Shoppers Find Imperial at Walgreens
Imperial Sugar products are riding the wave of convenience shopping as consumers make more trips to the nearest drug store for their every-day needs.
Icing on the Cake – It’s a Snap!
Set to debut in HEB and Bi-Lo grocery stores this Fall, Imperial Sugar’s new line of Baker’s Supreme Premium Frosting Mixes are designed to help home bakers bring that perfect finishing touch to their baked treats.
Wal-Mart Tours New Imperial Sugar Packaging Plant
A recent tour by representatives of Wal-Mart to Imperial Sugar’s large refinery at Port Wentworth, Georgia, was the first customer visit to the reconstructed and modernized sugar packaging plant, located just north of Savannah.
“Flavors 2 Go” Win Fans at Valero
With more than 1,000 branded Corner Stores within a network of 5,800 locations, Valero Retail Holdings knows a little something about generating profits by satisfying customers. Key to that success: paying attention to the retail transaction details that bring customers back for more.
The Natural: Sugar Sweetens More Sodas
Just 100 miles from Waco, Texas – where the popular drink Dr Pepper was invented – is Dublin, home to the oldest Dr Pepper bottling plant in the world.
Imperial Sugar Delivers to Wal-Mart
Demonstrating facts, data and a determined marketing approach appealed to decision-makers at Wal-Mart, the nation’s largest retailer, and has resulted in Imperial Sugar delivering more products to Wal-Mart stores on a regional level.
Customer Loyalty Measures Success
Sales executives, like Paul Whitaker of the Imperial Sugar Company, normally use conventional metrics – such as unit sales or promotional spending – to measure business success. But, what about a 90-year relationship?
