P&G to Introduce Sugar Cane-Based Packaging for Cosmetics

Procter & Gamble is planning to use sugar cane-based plastics for packaging on its Pantene Pro-V, Covergirl and Max Factor brands from next year.

P&G today announced that it would be piloting the new packaging globally over the next two years and expected the first products to be on shelf by 2011.

Brazilian firm Braschem is manufacturing the HDPE material from sugar cane that is said to be completely recyclable in existing reprocessing facilities.

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