Survey: Customers Prefer Socially Responsible Brands

The recession has affected not only consumer wallets, but also brand perception, according to a survey in BrandWeek.com.

It found that despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don’t.

The survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies. In fact, 28 percent are willing to pay at least $10 more.

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