Throwback Products Good for Sugar
isc | Jan 10, 2010
Pepsi-Cola’s issue of a second limited run of “Throwback” Pepsi and Mountain Dew in retro-styled containers is part of a trend to once again sweeten beverages with sugar, said the head of the Sugar Association in Washington, D.C.
“I’m excited that Pepsi’s making the move and testing the water with consumers,” said Andrew Briscoe, association president and CEO.
Pepsi last issued the sugar-sweetened Throwback containers of pop in March, he said. Now it’s providing them from Dec. 28-Feb. 22.
“I haven’t heard of anyone who’s tried the Throwback product who hasn’t liked it or enjoyed it more than what they were used to drinking,” said Briscoe, who was visiting Idaho.
Gatorade and Snapple are also among the companies moving into sugar, he said.
“A lot of products are looking at us,” Briscoe said.
Read the whole story in AG Weekly.
I consider myself to be a die-hard Coke drinker being from the south, and drinking Pepsi is considered a sin. However, I did try the Pepsi Throwback a couple of weeks ago and must concur that it’s FTW!! Although it’s only available for a limited time, hopefully Pepsi will consider adding it to its normal product line up. Soda made with cane sugar tastes so much better than soda made with corn syrup and has a totally different consistency, which is smoother and doesn’t leave an aftertaste like corn syrup does. Now if Coke would offer a similar product, that would be totally FTW.