Redi-Measure: Always Soft, Always Sweet

Home bakers love Imperial Sugar's new individual brown sugar packets, Redi-Measure.

Work-saving appliances and pre-packaged ingredients are just a few of the conveniences that bakers appreciate when they’re whipping up something delicious in the kitchen. That’s why Redi-Measure™ brown sugar pouches have been such a hit since their introduction last November. Sold under both the Imperial Sugar and Dixie Crystals brands, Redi-Measure™ contains twelve premeasured pouches of firmly packed light brown sugar in ¼ cup servings.

Easy open individual packets keep the brown sugar soft and fresh.

The easy to open pouches are perfectly suited for most recipes and the individually sealed pouches keep the sugar fresh for each baking occasion.

“We evaluated hundreds of recipes and talked directly with consumers and found that most bakers prefer having quarter-cup increments of sugar on hand,” says Sally Zehnal, Imperial Sugar’s Packaging Development Manager. “The packaging keeps the sugar fresh, and it’s easy to use in any recipe.”

“Redi-Meaure brings innovation to the stagnant sugar category, especially for baking,” says Imperial Sugar Brand Manager Hyuna Lee. “Thanks to the product’s ease of use, good word of mouth among consumers and the upcoming holiday season, we’re expecting to see a healthy increase in sales. Redi-Measure is a great product that was based on consumer inquiries. It is a perfect fit for the busy lifestyle of today’s baking families.”

Getting the product from conception to development was equally sweet: Zehnal says a high performing cross functional team was assembled to expedite the product into the marketplace. “We involved folks from product development, logistics, planning, operations, sales, marketing, finance, accounting, purchasing and quality in the project and the team worked very closely to execute within the given timeline.” she says. “We were all pleased that everything came together so seamlessly and that we have a hit on our hands. It’s a good feeling.”