Wholesome’s Sweeter Tomorrow

More than 21,000 food industry members, including companies, retailers, journalists and entrepreneurs, explored and tasted their way through 1500 booths, including two new products from Wholesome Sweeteners, at the Natural Products Expo East/Organic Products Expo at the Boston Convention & Exhibition Center in Massachusetts.

Wholesome Sweeteners, a joint venture between Imperial Sugar and Edward Billington & Son, Europe’s leading importer of natural and organic unrefined sugars, chose the Expo to introduce new products.

1) Gourmet Organic Flavored Blue Agaves

The multi-purpose sweeteners are made with mild nectar from the renowned Blue Agave (or, “Weber azul”) plant from central Mexico and are now available in gourmet flavors such as Vanilla, Strawberry, Maple and Cinnamon. These syrups are the perfect topping for pancakes, waffles, oatmeal, beverages, and as an ice cream topping.

2) Billington’s USA Sweeteners

Billington’s unique, unrefined cane sugars are produced naturally on the Island of Mauritius in the Indian Ocean, where high quality specialty sugars have been made for decades. These artisanal sweeteners are proclaimed by many chefs and home bakers as probably the best in the World.

Billington’s is now available in new bag-in-box packaging that features a heat-sealed inner lining that keeps the sugars fresh, soft and moist.

Gourmet Organic Flavored Blue Agave and Billington USA Sweeteners will be available at stores where Wholesome Sweetener brands are carried.