Icing on the Cake – It’s a Snap!

Set to debut in HEB and Bi-Lo grocery stores this Fall, Imperial Sugar’s new line of Baker’s Supreme Premium Frosting Mixes are designed to help home bakers bring that perfect finishing touch to their baked treats.

“Consumers can finally have a great-tasting frosting that’s easy to make and easy on the pocketbook, too,” says Imperial’s New Product Development Manager, Darrell Gerdes, PhD Food Science. “We’ve created three frosting flavors: Gourmet Chocolate, Creamy Vanilla and Classic White. Classic White is a perfect base for customizing with colors, flavor extracts or your own unique ingredients. Given the product’s flavor, consistency, ease of preparation and price point, we think we’ve cracked the code on what home bakers have been wanting for years — cake frosting like grandma used to make.”

This holiday season, Bi-Lo stores in the southeastern U.S. will carry all three flavors under the Dixie Crystals brand, while HEB stores in Texas will carry Imperial Sugar branded Classic White and Gourmet Chocolate frostings. Special “HEB Showtime” demonstrations of the new products will be held on November 21st in 128 HEB locations throughout the San Antonio, Austin, Houston, Waco, and Corpus Christi areas, as well as in stores in the Texas Rio Grande Valley and Midland-Odessa area.

Preparations are simplicity itself: all a baker needs is a stick of softened butter, a quarter-cup of water and an electric mixer. The result: a delicious taste sensation that’s literally the “icing on the cake”.

Each box contains two packets of frosting mix. Using both packets of mix allows a baker to frost a two-layer round cake, a 9″ x 13″ sheet cake, or 18-24 cupcakes. Baker’s Supreme mixes offer a unique alternative for consumers in that they can make just one pouch of frosting mix, which will be enough for a single layer round cake or 9 to 12 cupcakes.

During in-home tests, the product proved to be child- friendly, so the baking experience lends itself to the “good ol’ days” when kids learned how to bake from mom and grandma.

EASE OF PREPARATION

It only takes 5 minutes and 3 simple steps to make a great frosting with Baker’s Supreme Premium Frosting Mix. Here’s how:

• Step One – Cream butter on low speed in a 2.5 to 3 quart mixing bowl.
• Step Two – Add contents of one pouch and ¼ cup water to creamed butter. Blend on low for two minutes, then scrape bowl.
• Step Three – Add contents of second pouch to bowl and blend on low for one minute, then on high for two minutes. Voila, perfect frosting!

(For fluffier frosting, simply mix at high speed for an additional two minutes).

CUSTOMIZED FROSTING FLAVORS

Baker’s Supreme Premium Classic White allows home bakers to customize frosting for whatever celebration or event they like. Here are some examples of customizations developed at the Imperial Sugar test kitchen.

Peppermint Frosting

Add ½ teaspoon of peppermint extract in step three.

Cream Cheese Frosting

Add 4 ounces of cream cheese but only ½ stick of butter in step one. Only add two tablespoons of water in step two.

Vanilla, Lemon or Orange Frosting

Add one teaspoon of preferred extract in step three.

Cinnamon Frosting

Add ½ teaspoon ground cinnamon in step three.

Strawberry Frosting

Add ½ cup of Strawberry Jam to Step 1 of mixing instructions. Only use 2 teaspoons of water in Step 2 of mixing instructions.

Peanut Butter Frosting

Add 1/4 cup of peanut butter but only ½ stick of butter in Step one. Only add 5 tablespoons of water in step two.

Black Frosting (perfect for Halloween cupcakes and cookies)

Use two tablespoons of black liquid food coloring and two tablespoons of water instead of ¼ cup water in step two.

Red or Green Frosting (Perfect for Christmas baking projects)

Use two tablespoons of red or green liquid food coloring and two tablespoons of water instead of ¼ cup water in step two.

Purple Frosting

Replace ¼ cup water in step two with 2 tablespoons of water, 1 tablespoon of red food coloring, and 1 tablespoon of blue food coloring in Step 2 of mixing instructions.

Pink Frosting

Use four tablespoons of water and one teaspoon of red food coloring instead of ¼ cup water in step two of mixing instructions.

Yellow Frosting

Use three tablespoons of water and one tablespoon of yellow food coloring instead of ¼ cup water in step two of mixing instructions.